Estonia is aspiring to become a partner country in 2013to the biggest agricultural and food fair Grüne Woche held in Berlin. This will probably give Estonia the biggest chance of self-promotion in history both in Germany and the whole world.
The fair, which takes place in Berlin in January each year, is visited by almost half a million people, the fair and activities of its partner country are reflected by more than 7000 journalists from more than 50 countries and within ten days of the fair, the event is brought into attention in the media of different countries for tens of thousands of times.
”These numbers show what kind of opportunities to introduce oneself being a partner country of the fair will give Estonia,” said the Minister of Agriculture of Estonia Helir-Valdor Seeder. “Estonia has experience with organizing different big events and as a state we should definitely use this opportunity. It would undoubtedly be the biggest project of Estonia’s self-promotion, which actually is a lot more extensive than just the events of the Green Week.”
On Friday, the Estonian delegation met on the same topic with Raimond Hosch, the chairman of the board of Messe Berlin, which is the organizer of Grüne Woche, who supported Estonia’s aspirations. Estonia’s aspirations were also supported by the German Minister of Agriculture Ilse Aigner and agricultural ministers of several federal states.
According the Deputy Secretary-General of the Ministry of Agriculture Andres Oopkaup, Estonia will celebrate its 20 participation year at Grüne Woche in 2013, which is why this year would be very suitable for being a partner country. “The decision on the partner country for 2013 will be made in autumn this year,” mentioned Oopkaup.
Grüne Woche lasts in Berlin until January 30. The central theme of this year’s Estonian stand is the sea and fish products. Estonian stand reflects well the main theme of this year’s Capital of Culture Tallinn – Stories of the Seashore.
In the framework of the fair, Seeder also met with the Minister of Agriculture of Russia, with whom the plans are to sign a memorandum of cooperation in the future. Also, meetings with the ministers of Lithuania, Latvia and Ukraine and ministers of several German federal states took place. Seeder also participated at the summit of agriculture ministers where solutions were seeked for the problem of global food security.
The fair Internationale Grüne Woche has been held since 1926. This year, exhibitors are using the area in 26 exhibition halls (115 000 m2 in total) and during ten days, the fair will be visited by up to half a million people. The Estonian stand at the exhibition is organised by the Estonian Chamber of Agriculture and Commerce.
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